THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or. @Elizabeth Hancock If you really like this you should definitely buy Marty’s book. The book is small and you can read it in one weekend (which. How to Bridge the Distance Between Business Strategy and Design – The Brand Gap by Marty Neumeier.

Author: Gardazahn Kazigore
Country: Thailand
Language: English (Spanish)
Genre: Health and Food
Published (Last): 13 October 2018
Pages: 163
PDF File Size: 13.4 Mb
ePub File Size: 16.80 Mb
ISBN: 434-7-81204-136-3
Downloads: 96462
Price: Free* [*Free Regsitration Required]
Uploader: Zolodal

Great brands require that these two sides work together. It’s a fun read, but nothing I would say anyone absolutely had to read. Brands can afford to be inconsistent as long as they don’t abandon their defining attributes. Or, get it for Kobo Super Points!

The down side to this book is the examples are not all relevant; many of the examples are outdated. This disconnect between strategically focused left brainers and creative right brainers is called the brand gap. Think of this neumeiier Branding in the Internet Age I’ve even found myself quoting the book as I reinforce and execute on the knowledge Neumeuer learned.

The two sides of the coin often fight neumsier which method is better: Get to Know Us. Why customers now run companies and how to profit from it Voices That Matter. Sep 05, Dan Nazaruk rated it it was ok.

He writes with simplicity in mind. It’s everything about the company, which is why it ultimately boils down to things like integrity, trust consistencyand innovation.


It was easy to understand, but there was a lot of great wisdom in these pages. I decided to pick up this book to learn about the power and psychology behind corporate and product branding. The book is littered with many “a-ha” moments and interesting tidbits, but I don’t feel like I have much more of an understanding of branding than I did before I read the book.


Things change so quickly, it’s hard to keep up! He implements two 2 of the 5 disciplines: Because logos as we known them–logo-types, monograms, abstract symbols, and other two-dimensional trademarks–are products of the printing press and mass communication. Companies are in essence entities.

Does it suggest a visual interpretation or lend itself to a number of creative executions? To be honest i was one of those people who thought that a brand all depended on colors, typography, logos, and voice, but now I see what actually defines a brand. See and discover other items: Would you like to tell us about a lower price?

We’ll publish them on our site once we’ve reviewed them. And speaking of credibility The review must be at least 50 characters long.

Sure, Mraty splitting hairs here, and most people wouldn’t notice the typographic nuances, but a book that is half about design needs to take things like this seriously.

Marty Neumeier Snippet view – In this presentation, Marty Neumeier, a brand expert, defines what a brand is, explains why branding is important to a business’ strategy, how there’s a wide gap between brand and strategy in most companies, and how to bridge that gap by mastering the five disciplines of brand-building in order to create a charismatic brand a product, service, or organization for which people see braand substitute.

Bramd read this because I’m revisiting the branding of my web agency, OptimWise.

Follow the Author

Will they be able to pronounce it after seeing it written? The book is like none I have seen. Peachpit PressAug 4, – Computers – pages. It requires an unnatural act.

If I can trust the maker, I can buy it now and worry about it later. This was a quick, but brilliant read. I love books that layout a clear foundation and work through the concepts with succinct points and examples. You’ve successfully reported this review. Crossing the Chasm, 3rd Edition. A great branding for people who might be convinced that branding and jeumeier are neumeeier devil. Marty Neumeier has written a quick and easily digestible branding guide that is worth a glance for anyone.


What do you do? Customer perceptions trump our own perceptions.

No time to read? Differentiate You need unambiguous answers to these questions: It doesn’t require a large time investment but still has plenty to share on the subject. Karty The Brand Gap, Marty Neumeier takes a clear shot at defining this often misunderstood marketing principle and nails his target.


Step four is the validation phase. It gives a whole different perspective on the marketing. Aesthetics is the language of feeling, and people value feeling more than information because they’re information-rich and time-poor. Does it have “legs”? Ships from and sold by Amazon.

Now, one of the things about business books is that not only are most of them pretty dull a sad thing for a writer of professional books to have to admitbut they look pretty dull too. Amazon Music Stream millions of songs.

Read this quick book on the way back from our annual planning meeting, based on the enthusiastic recommendation of our lead graphic designer.